Most small businesses spend between $200-$500 per month on social media management plus ad spend. Our packages start at $200/month for ads management and $350/month for full social media management. Typical ad spend ranges from $500-$2,000 per month depending on your goals.

Organic social media results take 3-6 months to show significant growth. Paid social media ads show immediate results - you can see leads and engagement within days. However, optimal performance takes 30-60 days of testing and optimization.

For home service businesses (HVAC, plumbing, roofing), Facebook and Instagram work best. Facebook has the largest user base and best targeting options. Instagram is great for visual content (before/after photos). LinkedIn is best for B2B services.

Organic social media is free posts to your followers - reach is limited (typically 5-10% of followers). Paid social media is sponsored content - you pay to reach targeted audiences beyond your followers. For best results, use both strategies together.

Post 1-2 times per day on Facebook and Instagram for best engagement. Consistency matters more than frequency. Our social media management package includes daily posts with a content calendar strategy.

A good ROAS for Facebook Ads is 2x-4x (spend $1 to make $2-4). For home service businesses, a 3x ROAS is excellent. We track every lead and conversion to measure true ROI.

Absolutely! Facebook's location targeting lets you reach people within a specific radius of your business. 74% of people use social media to make purchase decisions. Local businesses see excellent ROI from social media ads targeting nearby customers.

Facebook ads work well for lead generation, detailed targeting, and longer content. Instagram ads excel with visual content, younger demographics, and brand awareness. We recommend using both platforms together for maximum reach.

We use Facebook's detailed targeting options including location, age, interests, behaviors, and home ownership status. For home services, we target homeowners within your service area plus people who've shown interest in home improvement.

While not strictly required, a website significantly improves conversion rates. You can run ads to your Facebook page, but directing traffic to a landing page generates more leads. Check our $150 web design services if you need a website.

Yes! Video posts get 48% more views than image posts. Short-form video (15-30 seconds) performs best on Instagram Reels and Facebook. We create video content as part of our social media management package.

We set up Facebook Pixel on your website to track conversions. You'll see exactly how many leads, calls, and sales came from your ads. Monthly reports include reach, engagement, leads, cost-per-lead, and ROAS.

Lookalike audiences find new people similar to your best customers. Facebook analyzes your customer list or website visitors and finds users with similar characteristics. This is one of the most effective targeting options available.

Yes! Active social media profiles with local content and engagement signal relevance to Google. Social signals don't directly affect rankings but increase brand visibility and website traffic. For direct local ranking help, check our Local SEO services.

Fill out the contact form above or call us at +44 7880 748211. We'll schedule a free consultation to discuss your social media goals, target audience, and budget. Then we'll create a custom strategy for your business.